HOME | SUBMIT NEWS | RSS | ABOUT US | CONTACT
follow um2n on

Subscribe to UM2N Free Newsletter

Search UM2N Music News

MusicDish Advertising Network

Essential on 'Cloud 9' after signing Tinchy Stryder
May 12, 2014


UK rapper Tinchy Stryder has signed a global product management deal with Essential Music & Marketing. It covers future releases including his forthcoming new album 360˚, due to be released through his imprint Cloud 9 in Autumn 2014.

Essential will work closely with Stryder's management, providing a complete suite of label services including project management, marketing, digital marketing, plugging and PR, distribution and coordination of international release activity.

360˚ is Tinchy Stryder's fourth studio album, and was recorded between Kensaltown Studios and Tinchy's own studio at creative hub Tileyard Studios. It sees him working with the exciting upcoming production duo Pinky and The Brain and writer Bayku, as well as guest contributions from Tanika, JME and Giggs. Lead single 'Misunderstood', Stryder's first new track in over 18 months, was premiered on BBC 1Xtra, with the official video going live straight after.

From his roots as a garage and grime MC, Stryder has sold over 2.5 million records, scored ten UK Top 10 singles, (including two #1s) and one UK Top 3 album, and embarked on five headline tours in the UK alone. Over and above his musical achievements, Tinchy's entrepreneurial activities include the Star In The Hood clothing line, stocked by fashion retailers around the world, and a range of Cloud 9 headphones and audio equipment in partnership with Goji electronics, which is currently available in over 500 stores across Europe.

Tinchy Stryder said: "I'm very excited about my partnership with the incredibly forward thinking Essential Music. I've always wanted to embrace the challenge of running my own label - so the opportunity to build Cloud 9 Music hand-in-hand with the dynamic and inspiring team at Essential, is something I particularly relish. Having more creative control over my music and my work is an amazing and refreshing feeling, and I can't wait for people to hear the fruits of my labour in the studio for the past 18 months, as we roll out the campaign for my fourth album."

Steve Crane, product manager at Essential added: "Essential is all about enabling artists like Tinchy Stryder to stay ambitious and stay creative, whilst we work with partners to coordinate marketing and distribution and handle things like sync licensing. These guys know what they want in a release, and we're here to take care of everything around the music. Early signs are proving once again that with the right team and setup you can have great success independently."

back

Print This News


Featured News

Young Gifted Releases New Single Called Murda 1

Blues meets Hip Hop!

Lyric Book (A.M Sniper feat Wiley 'Bus Pass' Remix)

Get your urban music news featured on UM2N


Latest Headlines
RO "WE CAN" HOT NEW SINGLE!! STILL TALKIN MONEY ENT & GRINDBOSS ENT PRESENTS RO STM
Phoenix Hip Hop Star Changes Name For New Release Formerly MC Pennywise, Writers Guild MC Changes His Name And Style For His New Album "You Can All Die Now"
Get The Best Beats For Your Track With Grizzly Beatz Lyric Writers Rejoice! Songwriters And Singers Who Need Instrumental Beats Music - Original Mixed And Mastered Beats
Rapper And Hip-hop Heavyweight Terock Releases His Latest Single 'HNIC' Florida Based Rapper And Hip-hop Heavyweight Terock Has Today Released His Brand New Surefire Club Hit Single 'HNIC' Via His Own Label Arrogant Minds Entertainment
Two Time Gemini Award Winning Actor Clé Bennett To Play R. Kelly In Lifetime's Original Movie, “Aaliyah: The Princess Of R&B” Two Time Gemini Award Winning Actor Clé Bennett Takes On The Role Of R. Kelly In Lifetime's Original Movie, “Aaliyah: The Princess Of R&B” Premiering November 15, 8/7C.
MusicDishTV Urban Channel

Home | Submit News | PR Writing | RSS | Mi2N | MusicDish e-Journal | MusicDish Network | MusicDishTV | facebook | twitter | YouTube


Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.
Connect with MusicDish on
MusicDish Network Advertising