HOME | SUBMIT NEWS | RSS | ABOUT US | CONTACT
follow um2n on

Subscribe to UM2N Free Newsletter

Search UM2N Music News

MusicDish Advertising Network

Essential on 'Cloud 9' after signing Tinchy Stryder
May 12, 2014


UK rapper Tinchy Stryder has signed a global product management deal with Essential Music & Marketing. It covers future releases including his forthcoming new album 360˚, due to be released through his imprint Cloud 9 in Autumn 2014.

Essential will work closely with Stryder's management, providing a complete suite of label services including project management, marketing, digital marketing, plugging and PR, distribution and coordination of international release activity.

360˚ is Tinchy Stryder's fourth studio album, and was recorded between Kensaltown Studios and Tinchy's own studio at creative hub Tileyard Studios. It sees him working with the exciting upcoming production duo Pinky and The Brain and writer Bayku, as well as guest contributions from Tanika, JME and Giggs. Lead single 'Misunderstood', Stryder's first new track in over 18 months, was premiered on BBC 1Xtra, with the official video going live straight after.

From his roots as a garage and grime MC, Stryder has sold over 2.5 million records, scored ten UK Top 10 singles, (including two #1s) and one UK Top 3 album, and embarked on five headline tours in the UK alone. Over and above his musical achievements, Tinchy's entrepreneurial activities include the Star In The Hood clothing line, stocked by fashion retailers around the world, and a range of Cloud 9 headphones and audio equipment in partnership with Goji electronics, which is currently available in over 500 stores across Europe.

Tinchy Stryder said: "I'm very excited about my partnership with the incredibly forward thinking Essential Music. I've always wanted to embrace the challenge of running my own label - so the opportunity to build Cloud 9 Music hand-in-hand with the dynamic and inspiring team at Essential, is something I particularly relish. Having more creative control over my music and my work is an amazing and refreshing feeling, and I can't wait for people to hear the fruits of my labour in the studio for the past 18 months, as we roll out the campaign for my fourth album."

Steve Crane, product manager at Essential added: "Essential is all about enabling artists like Tinchy Stryder to stay ambitious and stay creative, whilst we work with partners to coordinate marketing and distribution and handle things like sync licensing. These guys know what they want in a release, and we're here to take care of everything around the music. Early signs are proving once again that with the right team and setup you can have great success independently."

back

Print This News


Featured News

Check Out New Music From J-Dutch Called Anxious $oul

Grammy Nominated Producer, George Nash Jr., Launches New Music Company To Support Peace And Healing

DigitalRadioTracker.com Helps Rap/Hip Hop Music Community Track Radio Airplay

Get your urban music news featured on UM2N


Latest Headlines
Blachawk Records Announces Release Date Of Ace Drucci New Song "Always" Ace Drucci, A Rap/Hip Hop Artist From Washington, DC Has Finally Announced The Release Date Of His New Song Featuring London Blu
Boss Big Entertainment Unveils New Jha'Marie Music Video Jha'Marie An Independent Hip-Hop Artist Originally From Michigan, Has Released Her Latest Video Via Boss Big Entertainment, An Indie Label In Mobile AL
CJ Stain Most Successful Song Of Sage The Gemini’s Song “Good Thing” CJ Stain Is Known For His Song Remakes. His Most Successful To Date Has Been His Remake Of Sage The Gemini’s Song “Good Thing” Releases New Song
Viral Artist Bryson Morris Considered To Be The Next MattyB Of Hip Hop Aspiring Young Rapper Bryson Morris Uploads His Debut Music Video Going Viral In Under One Week And Considered To Be The Next MattyB Of Hip Hop
Recharge Your Spirit With K. Bishop's Mind Expanding "Freedom" EP Bishop Is An Inspired Young Artist Who Uses The Aesthetic Of Hip Hop To Explore Culture In Radical And Invigorating New Ways.
MusicDishTV Urban Channel

Home | Submit News | PR Writing | RSS | Mi2N | MusicDish e-Journal | MusicDish Network | MusicDishTV | facebook | twitter | YouTube


Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.
Connect with MusicDish on
MusicDish Network Advertising