HOME | SUBMIT NEWS | RSS | ABOUT US | CONTACT
follow um2n on

Subscribe to UM2N Free Newsletter

Search UM2N Music News

MusicDish Advertising Network

Rowdy Princess Music Group Uses Popular Video App To Promote Their New EP.
March 31, 2014

Url: http://rowdyprincessmusicgroup.com

Sound: http://soundcloud.com/rowdyprincessinc/no-rules-ep-snippets

For an independent music label, coming up with a promotion campaign for a new project can be exhausting and expensive. Rowdy Princess Music Group decided to take advantage of popular social media outlets such as the mobile app Vine, to help build their fan base and promote their debut EP. Nia, the group’s lead songwriter explains how they came across their fan building idea.

“We thought of the idea after watching television commercials. Companies have 30 seconds to sell a product, but it’s the first few seconds of an ad that most people really notice. Whether it’s catchy music or visual, those first few seconds are critical. They either capture your attention or risk viewers changing the channel."

That’s when Nia and her sister realized that they were onto something. “Since Vine gives you six seconds to get your point across, we decided to create straight to the punch messages in our videos, allowing viewers to experience a glimpse of our music and us.”

The Rowdy Princess Music team came up with a group of videos to introduce themselves and encourage new fans to check them out. “When we first launched our label in 2013, no one knew who were were. We didn't start getting followers until after we began posting our music on SoundCloud. We were then able to usher most of those followers to our Twitter page so that we could interact with them. Rather than just tell supporters to go buy our music, we want to build a relationship with them. We invite our new followers to come check us out, and see us in action. We love what we do and we want to share it.”

“No Rules” will be available on Itunes and Amazon April 2nd

*Vine is a mobile app created by Vine Labs Inc.

back

Print This News


Featured News

Kiss Me - Sexy, Cool And Dirty By Brandon Jarod

The Gore Boyz (T.G.B.) Set Out To Save The Music Industry

Marcus Darc Hurts 'Em Bad With "Hail Mary" Tupac Rap Challenge

Get your urban music news featured on UM2N


Latest Headlines
BLACHAWK RECORDS/UNIVERSAL MUSIC GROUP SIGNS CAPO MUSIC TO MAJOR DISTRIBUTION DEAL. New Single “Please Stand Up” By MBurb Is Set To Be The First Release!
Introducing TKB, Africa's New Youngest Musicpreneur. TKB Is Sure A New Music Sensation To Look Out For Out Of Africa Come 2017. The Young Singer Set To Just The List Of Independent Music Entrepreneurs
Nobodies Release LP Album 'Nobodies' The Hip Hop Duo From Florida Known As Nobodies Have Released Their Self-titled Full-length Record, “Nobodies.”
Blachawk Records/Universal Music Group Signs Sky's The Limit Entertainment To Major Distribution Deal New Single "Think I'm In Love" By Eddie Jones Is Set To Be The First Release
Recording Artist Leondro Releases New Single Love Me So Good With Juno Winner Dru! Hip Hop Artist Leondro Releases New Track "Love Me So Good" Featuring Juno Winner Dru Available Now On ITunes.
MusicDishTV Urban Channel

Home | Submit News | PR Writing | RSS | Mi2N | MusicDish e-Journal | MusicDish Network | MusicDishTV | facebook | twitter | YouTube


Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.
Connect with MusicDish on
MusicDish Network Advertising