HOME | SUBMIT NEWS | RSS | ABOUT US | CONTACT
follow um2n on

Subscribe to UM2N Free Newsletter

Search UM2N Music News

MusicDish Advertising Network

Rowdy Princess Music Group Uses Popular Video App To Promote Their New EP.
March 31, 2014

Url: http://rowdyprincessmusicgroup.com

Sound: http://soundcloud.com/rowdyprincessinc/no-rules-ep-snippets

For an independent music label, coming up with a promotion campaign for a new project can be exhausting and expensive. Rowdy Princess Music Group decided to take advantage of popular social media outlets such as the mobile app Vine, to help build their fan base and promote their debut EP. Nia, the group’s lead songwriter explains how they came across their fan building idea.

“We thought of the idea after watching television commercials. Companies have 30 seconds to sell a product, but it’s the first few seconds of an ad that most people really notice. Whether it’s catchy music or visual, those first few seconds are critical. They either capture your attention or risk viewers changing the channel."

That’s when Nia and her sister realized that they were onto something. “Since Vine gives you six seconds to get your point across, we decided to create straight to the punch messages in our videos, allowing viewers to experience a glimpse of our music and us.”

The Rowdy Princess Music team came up with a group of videos to introduce themselves and encourage new fans to check them out. “When we first launched our label in 2013, no one knew who were were. We didn't start getting followers until after we began posting our music on SoundCloud. We were then able to usher most of those followers to our Twitter page so that we could interact with them. Rather than just tell supporters to go buy our music, we want to build a relationship with them. We invite our new followers to come check us out, and see us in action. We love what we do and we want to share it.”

“No Rules” will be available on Itunes and Amazon April 2nd

*Vine is a mobile app created by Vine Labs Inc.

back

Print This News


Featured News

Atlanta Rapper *L.O.* Drops New Debut Album - The Good, The Bad, And The Gifted The Bad Volume 1

Thai 'Grinds' Over Lil Wayne And Drake Instrumental

Phoenix Hip Hop Star Changes Name For New Release

Get your urban music news featured on UM2N


Latest Headlines
Atlanta Rapper *L.O.* Drops New Debut Album - The Good, The Bad, And The Gifted The Bad Volume 1 LITES OUT Better Known As L.O., Has Officially Stepped Into The Big Game With An Album That Is Going To Be Crashing Over The Radio Waves In No Time.
Rap And Hip-hop Artist Tonik Slam Drops Debut Solo Album ‘Hell-A-Cold’ Ft. Kokane Rap And Hip-hop Artist Tonik Slam A.k.a., Got Loonch? Has Today Dropped His Debut Solo Album ‘Hell-A-Cold’ On Cakestation Records
Demrick Releases Free Download Of “Going Up” Mixtape To Celebrate His Recent Signing With Battle Axe Records, Demrick Has Released His Brand New “Going Up” Mixtape Available For Free Download Online
Brooklyn R&B Crooner Daniel Bern Goes To "War" For Love Daniel Bern Is A Rare Breed. Many Are Describing Him As Hip-Hop And R&B's Emerging Artist To Watch. Daniel Bern Does Everything In A Major Way And He Is Currently Making A Huge Impact.
Prezident Kane Releases New LP 'Death Before Dishonor' The Rapper Known As Prezident Kane Has Released His Latest LP Album, “Death Before Dishonor.”
MusicDishTV Urban Channel

Home | Submit News | PR Writing | RSS | Mi2N | MusicDish e-Journal | MusicDish Network | MusicDishTV | facebook | twitter | YouTube


Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.
Connect with MusicDish on
MusicDish Network Advertising