Merc100Man releases video “On the Go”
January 17, 2013
Merc100Man, who very recently released his newest LP “Young, Fly, and Self-Employed” to broad critical and fan acclaim, has released “On the Go,” a video accompanying the single from the album of the same name. Much like the rest of “Young, Fly…,” Merc’s single is a modern rap classic utilizing all his old-school talent to showcase the best qualities of urban sound. In addition, the single features Yung Ro making his showtime debut.
The video is a celebration, a exultant hoorah for Merc’s recently obtained liberty (Merc100Man was sentenced to eight years in Texas for marijuana possession; some of his latest tracks were recorded over the prison telephone). It begins with Merc leaving the state penitentiary and reflecting that he can’t believe he’s out, that his ordeal is over. It’s an entirely earnest start to an entirely exuberant song – a personal moment shared with his fans, who Merc100Man often speaks to as if his fans were extended family members. His first step in the outside world is to rejoin his old compatriot, an immaculate, miraculous, shining 1962 Impala SS convertible. That’s when the back beat drops.
The lyrics rhythmically spat by Merc and Ro in “On the Go” mostly revolve around the typical issue of the modern man: earning the almighty dollar. Far from lamenting the harsh necessities of life, though, Merc100Man and Yung Ro rap with relish, enthusiasm, and more than a little pride about the well-deserved fruits of their labor. Still, Merc has more than money on his mind, in fact.
“For this video,” Merc says, “I wanted to convey that even through all the problems, all the mistakes people can make, even through the toughest of times, you can still keep your head up high and move forward in a positive fashion.” If there were ever any consistent theme in Merc100Man’s repetoire, perseverence and tenacity would encapsulate it. “You can still be that positive influence in someone’s life,” says Merc100Man. “Like, take for example myself, being incarcerated for 2 years and now on parole – I’m not dwelling on my past. I’m not letting that hold me back. I’m ‘On The Go,’ moving forward and doing what I love to do, which is music.”
Fans and newcomers alike can see Merc100Man doing what he loves to do in the video, “On the Go,” available for viewing online everywhere now.
Merc100Man’s full-length LP “Young, Fly, and Self-Employed” became available January 2013.
Staff Press Release Writer
The video “On the Go” is distributed globally by MondoTunes (www.MondoTunes.com) and is available at iTunes for convenient purchase and download
MondoTunes (www.mondotunes.com) supplies the largest music distribution in the world and provides upstream services for many major labels in search of breakout artists. While most independent distributors reach only 45-50 retailers despite charging needless monthly and yearly fees, MondoTunes reaches over 750 retailers and mobile partners in over 100 world regions without any monthly or yearly fees.
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