A club anthem is a song that everybody can instantly relate to. You can sing the hook because it's easy to remember, and dance to the song as well. And what could be simpler than the idea of wanting someone? Prince Malik's new single and video, "So Bad" tackles the issue in a very entertaining and danceable way. The video follows Malik as he's driving along. A beautiful tall woman in a red dress is crossing the street and they make eye contact, then she gives him warm smile. He immediately gets out the car and follows her to the VIP line into the club. The vocals have the current computer effects and the music track is a bass pounding electronica style. The scene cuts are tight with high def and attention to details like lighting, slo mo, and casting "A" list models. The production on both the studio track and the music video are excellent. How could something "So Bad" be so good? View it for yourself and see!