Shade Makes Burban Music Mainstream With New EP, “The Time Is Now...”
August 24, 2012
Seattle burban music artist Shade has released his standout, breakaway new EP, “The Time Is Now...” to much-deserved critical acclaim. In one fell swoop, Shade has made himself impossible to ignore as an artist. The EP is classy, well-orchestrated, and lyrically ingenious. His beats are heavy, the rhythms funky, and his rhymes land like intensely premeditated verse. In his own words Shade says of himself, “I speak the truth, so call me Howard Zinn – I'm not a coward yet” (from his track “8-Count”).
Shade's music blends orthodox urban hip-hop with Urdu and Hindi culture. The result is a music that is more intelligent, colorful, and imaginative than the American music industry's army of Kanye wanna-bes and P-Diddy knockoffs. His extended-play album utilizes live instrumentation, measured amounts of effects, and depends largely on Shade's talent as a rapper and writer. That his writing forms much of the power and passion in his music is appropriate, too, because as a musician who chose to postpone his music career to graduate from Washington State University, Shade's music is partially the product of a refined education. His hip-hop, dance, pop, and R&B numbers are each effective in their own rights, and in none of them does he fall short of excellence behind the others.
Wiki defines burban as “a musical subculture (standing for "brown-urban") and an attempt to unify urban musicians of Asian descent.” The burban genre includes performers such as The Truth, Raxstar, and Shizzio, but now crowns itself with the up-and-coming class act that is Shade. Shade's music videos for “Feel the Pressure” (http://www.youtube.com/watch?v=tkFZo7K0Mmg) and “The Flame” (http://www.youtube.com/watch?v=9wxnUymFxw0) make it painfully obvious that Burban music in general -- and Shade very much in particular -- have been overlooked for far too long by fans of the hip-hop and R&B genres. With his groundbreaking EP, “The Time Is Now...” though, Shade is certain to attract all the spotlights urban music has in tow. The time is now, indeed.
MondoTunes Staff Writer
The EP “The Time Is Now...” is distributed globally by MondoTunes (www.MondoTunes.com) and is available at iTunes for convenient purchase and download
MondoTunes (www.mondotunes.com) supplies the largest music distribution in the world and provides upstream services for many major labels in search of breakout artists. While most independent distributors reach only 45-50 retailers despite charging needless monthly and yearly fees, MondoTunes reaches over 750 retailers and mobile partners in over 100 world regions without any monthly or yearly fees.
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